Recently, "Made in China" have been the first recognized brand in the world, however, transferring from"Made in China" to "Created in China" is still the final object of China textile. During this proceed; textile industry will still face three challenges.

The chairman of China Textile Trade Association, China Apparel Association?Du Yuzhou said in National Fashion Industry Conference show that in this first year when "11th five-year plan" is carried out, we bring forward to change increasing manner, which is embodied "promote the upgrading of industry structure, impel famous brand to develop"with the essential content change ", China will face three challenges. First, fashion industry is facing the alternation from new pattern technique to traditional technique that is the challenge of updated productivity. New pattern process technique represented by digital change not only products, but the current as well as enterprise’s adapting capability to customer with its speedy reaction.

Second is the adjustment of international industry structure. New international industry structure is featured by the renovation of scientific technique and the production manner in economy globalization circumstance.  

Third is the new pattern trade barrier. Though quota is removed, trade barrier have not been over and still emerge in the form of "special safeguard measures". In the meanwhile, the threatening measures to fashion export including allowance scraping, market status etc.

He emphasize that during"11th five years plan", China textile emphasize in "Science technique contribution rate" and "Brand contribution rate", which sum up to "innovative contribution rate". Without innovation, the brand must continual to innovate, that means carrying out scientific development viewpoint and changing increasing manner, its kernel is the upgrading from"Made in China " to"Created in China", the essence is realizing high-speed increasing depending on innovation.