Ibanggo.com, an e-business platform, was officially launched by Metersbonwe. As a new B2C platform, ibanggo.com mainly sells the products of MB, MC and the online private brand AMPM. An executive from Metersbonwe states that the company will take the e-business as the vertical integration platform of the value chain, explore the innovation on sales pattern and thus grasp the huge future market. The platform ibanggo.com will draw a lesson from the experience of the brand MC and be promoted in a cautious and cost-effective way.